Shown beside, NME magazine aim more at males but still aim at both sex. They aim more at teenagers and young adults who enjoy festivals and are passionate, engaged and open minded to music.
"Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent (with 68% ABC1)" - http://www.bauermedia.co.uk/Brands/Q/
Also shown above, Q's magazine target audience are mainly males, similar to NME, but also aim at both sex. Q mainly aim at teenagers and young adults, ranging from 13 - 27.
I intend to use these examples and use similar target audience, but rather than specifically aiming my product at males, i aim to aim it at both sex equally, using band which both males and females show interest in, unlike Q and NME. I also aim to increase my market segment and aim to wider audience, from thirteen to late thirty's.
This will effect the content of my magazine as I will use artists who relate to both male and female, to make it apply to both sexes, for example, The Smashing Pumpkins and The Pretty Reckless are both bands who appeal to both male and female. I also intend on using models who my target audience can relate too, for example, young, lively and attractive individuals. This aim will affect my colour scheme as I can't use colours which appeal more to the female audience than the male audience etc. This is why I intend on using uni sex colours. The language of the magazine must be put into consideration. The content of my magazine will be less formal, appealing to the younger generation, including young adults within their late twenties. The price of my product will be decided on the type of audience. As it's generally aimed at the younger generation, students may not be able to afford high prices. However, adults would find this as a 'bargain' and would be more likely to purchase the product.
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